TheLadders.Com does Hack Day
Here at TheLadders.Com we strive to give our employees opportunities for growth, experimentation and innovation. We want people's creativity and passion to be fully engaged. With these goals in mind, we decided to host our own Hack Day in the office. I must give thanks to Yahoo for the idea. Maybe we'll take a group of developers to participate in Yahoo's Hack Day next year.
To start, we canvassed the whole company for ideas. We wanted to include as many people as possible, rather than just technology. In the end, eleven people from technology, business intelligence and product participated individually or in teams. The experiment was a success, as evidenced by the fact that we had over 30 project ideas submitted and 13 projects completed and demoed the next morning.
One lesson for me... I realized that prototyping is a skill that not everyone knows. The difference between creating a full fledged application and a simple prototype that will get the point across is a skill that needs to be developed. So, another benefit of Hack Day was practice for those skills and raising awareness through-out the company of the value of producing prototypes.
I don't want to get into a discussion on rapid application development here, but I think the point was made that with just a day's work you can actually have something interesting to look at. Something that will help the organization gauge the value of the idea and will inform the work estimation process and technical design phase when it comes time for actual implementation. A few caveats here: 1) the prototype being produced was already visualized in the mind of the developer, so no time or value lost in translation; 2) there is an extra level of motivation since the developers choose their own projects and were excited for the event; and 3) free beer and pizza always helps (actually, it was pasta and salad instead of pizza, but you get the point).
You could take that in two ways. That prototypes for "real" projects wouldn't move as quickly without the befits mentioned above. Or, the more optimistic spin, prototype development can be accelerated by understanding how developers work. A free-for-all probably won't get your very far as a day-to-day process, but an organization can still apply this knowledge to their advantage. Developers are generally interested in projects for one of two reasons: 1) They want to work on something that has value; and 2) they want to work on something that involves a new challenge (maybe a new technology)-- something new. So, align your real projects with these motivations even better if your project addresses both criteria. Start with a master list of project ideas, including ideas submitted by the developers themselves and ideas from other departments. Let them choose their own technology and architecture. After all, it's just a prototype. If it proves out, it can go through a proper life-cycle and technology and architecture can be rethought. Also, sell them on the business value. This is always a good idea. Explain why you want to do this thing, what are the goals and benefits for the company and its customers.
I'll admit, one of my concerns going in to this hack day was that people would bite off more than they could chew. We'd wind up with only a couple of completed projects in the given (1 day) time frame and lots of good intentions that didn't make it to fruition. I was happy to learn that this fear was unjustified. As stated above we had over a dozen completed projects.
The Schedule and Thoughts On Each Step
Thursday, Oct 19th - deadline for anyone in the company to submit ideas to hackday@theladders.com
I had to walk around and encourage people to enter their ideas. Generally, people are busy and focused on other things. And some people were still confused about what sorts of things would be appropriate. I tried to provide as much feedback as I could. Should be easier in the future, now that people have seen it once.
Friday, Oct 20th - Developers (including designers, product, etc) meet to review the submitted ideas (create teams, avoid unwanted project overlap)
This went well. We used an internal wiki page to coordinate the submissions and to run the meeting and take notes. The wiki page was distributed before hand with the initial suggestions so people had a chance to think about some of the stuff coming up. Some interesting extensions and modifications of the original ideas were surfaced at this time.
Thursday, Oct 26th - HACK DAY (lunch and dinner supplied by TheLadders.Com)
The hardest part was coordinating lunch for the whole company.
Mostly, people worked away. Helping each other and forming teams as needed. A lot of great team building happened that day. Everyone learned a lot. The other challenge was to prevent everyday responsibilities from interfering with the day's activities. Luckily we had cooperation from the rest of the company.
Friday, Oct 27th 10am to noon - Company wide demos (5 minutes for each demo, followed by 5 minutes of Q&A).
A little rough here. Switch over from one demo to the next was time consuming. Should have had a better system for setting up the next demo as soon as the Q&A started on the previous one. Time limits were not a problem. We got through the whole set in about an hour and fifteen minutes. Might consider providing a suggested format or just tips for the presentations to help people who are less comfortable with public speaking. The idea would be to suggest points or topics that should be touched on when presenting the idea and prototype. Matt McAlister, who wrote about the Yahoo Hack Day, has some good guidelines.
The Projects
Job Wars - Similar to the some what addictive http://kittenwar.com/ but with Job data.
Desktop plants to visualize key company metrics - The Tamagatchi idea.
Customizable Home Page - Like a portal page, or Google's custom homepage. Customers can add and remove modules from the pages, slide them around the page, etc.
Dynamic Quick Help - Ability to easily add pop-up (like quick search) text to any field or UI element on any ladders page.
Smarter Jobsite Fill - Tweaking some of the internal algorithms that fill queues of job sites for our harvesting team.
Firefox/IE search plugin for JIRA issues
Firefox/IE search plugin for subscriber information
Recruiter Blog Widget - displays job listings from TheLadders.Com on the side of your blog.
Harvested Job Quality Numbers - Some metrics about the quality of jobs that were collected for TheLadders.com
Job Feed Import Enhancements - Validation and other tools for accepting XML feeds with job listings
Google Home Page module for Ladders jobs - Display job listings in your field on your Google homepage
The REAL Intranet - Sharepoint didn't work for us, so we constructed a workable model in one day using Ruby on Rails. This is the only Ruby on Rails application at this company.
Prizes
To stimulate competition and to just make the day more fun, we awarded prizes for the following categories:
- Audience Favorite (Wow factor!)-- done by company wide email survey.
- Most Business Value
- Most original
We provided prizes for the winning teams and runner ups.
The Future
I'm hoping we can do Hack Days often. The expense is low (a day of developer time) compared with the reward (morale, idea generation, professional development, actual prototypes and in some cases releasable components). Once a quarter might be appropriate. I'd like to see every one of the ideas submitted throughout the company, implemented as a prototype. Why not?
Finally, I want to thank our CEO and the Executive Team at TheLadders.Com for giving approval and supporting this effort!
These "plants" grow over time, based on how many jobs we have collected. A thriving plant, indicates a robust in flow of job postings.

Below, each block represents a person. The size of the block is how many jobs were collected and the color indicates the quality score for the jobs harvested.
